This weekend i bought hegarty on advertising: turning intelligence into magic by john hegarty (one of the founders of the advertising agency bartle bogle hegarty - bbh) while reading it, i especially liked the idea of using a combination of story telling and music in advertising. Explore the power of if we encourage curiosity, celebrate discovery, and aren't afraid to try, fail, and try again we ask the questions other people don't. He also understands the power of advertising's use of things larger than life he once painted billboards for a living and even in early abstractions he borrowed the exaggeratedly cheerful palette of the giant signs his next step was to explore the artistic potential of the billboard's. More 2 explore adcracker by sl (grades 9-12) by g wells understand the power of advertising by researching advertising techniques, target audiences and a variety of ads. Careers is produced by the advertising publications department of the seattle times editor: michelle archer [email protected] How to explore the disruptive and viral power of potential advertising campaigns cereal bar advertising development jigsaw research ltd 4th floor 1-2 berners street london w1t 3la tel: +44(0)20 7291 0810 fax: +44(0)20 7291 0811 email: [email protected]
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